The Music Run Merchandise

The Music Run is a running and music event that brings music to life so the fans can LIVE THE BEAT. Inspired by this philosophy, I designed and created two clothing collections targeted at the active millennial Music Runner.

The #FIT THEBEAT collection reflects an active lifestyle. Fused with performance, comfort and style, the collection allows you to go further and look great doing it.

The #STYLE THEBEAT collection reflects an edgy urban lifestyle. Everyday street wear with an active twist, the collection features bold designs, superior cut and quality materials that allow you to hit the streets in style.

Along with the merchandise design I created a printed and interactive online look book so the promoters could easily access each item and its specifications. To compliment the launch of this range we created a social media post plan to promote the new range to their millennial audience